Q: As an Advertiser, How Can I Create a Holistic Campaign with a Limited Budget?
- Focus on Branded Keywords & Bottom of Funnel Terms – Brand terms and bottom of funnel terms are a must for maximizing conversions and saturating the bottom of the funnel. High-converting keywords are usually very specific action-driven terms (or call to actions).
- Display Ads & Remarketing – Reengage users who have visited your website to bring them back. The user’s journey is increasingly convoluted and it is made of many touch points that happen across different devices. Reengaging users who are already familiar with your brand is key to increase your brand awareness while keep reminding those audiences to take an action.
- Social Media Advertising – This is your opportunity to saturate the conversion funnel very efficiently by leveraging Social Media traffic. If you’re a B2B, think LinkedIn, which is a great way to engage with people when they’re in a business mindset. For B2C brand, start with Facebook and Instagram, as they offer amazing targeting capabilities.