Q: How to Manage Your PPC Campaigns During the Coronavirus Outbreak
Digital Advertising has changed overnight in the wake of the COVID-19 outbreak. This situation requires Advertisers to be brave, agile, creative, and patient. Here are 3 tips to help you manage your paid search campaigns during this pandemic:
- Re-Evaluate Your Business Value Proposition & Messaging
- Analyze & Respond to Different Search Behaviors
- Find New Opportunities Within Social Media Channels