We have a number of clients in the healthcare vertical and engage with marketers weekly who work for / support premier Healthcare facilities across the United States.
There is a common thread with all of these conversations, regardless of the hospital size, region / geographic footprint or specialty areas.
Digital Transformation & Change Agent. These two things are mission critical to the future of every healthcare organization. It goes well beyond marketing … this is system-wide transformation which requires a visionary (or Agent of Change) to help pave the way for strategy, execution and successful adoption.
Areas of Focus
If this sounds like the agenda for your next Executive or Board Presentation, you’re not alone. Every healthcare facility is evolving at some level, with some much further along than others.
Find Your Organization’s Agent of Change. Is it you? The facilities that have someone adopting this formal or informal role, will scale at a faster pace. It’s critical for a competitive edge and mandatory for long term stability. So, here’s to those that persevere through the push back and challenging the status quo, both within and outside of the Marketing Department…those are the healthcare facilities to watch!