Q: How Can I Continue to Improve On-Site Engagement for My Website?
A: We all know that a well-designed user interface makes for a happy user experience. Happier users spend more time on the website, which equals better engagement and increases in the likelihood that a user will convert.
Below we’ve outlined 3 helpful steps to help you get started.
#1 Check Your Web Data
Where are the weak spots on the website? Where are users exiting the site before taking the desired action? Use a combination of your on-site data with user testing data to help you craft your testing plan.
#2 Plan for Maximum Impact
Prioritizing based on what may be the most impactful. Testing does not have to include a complex array of changes in order to see results. The changes recommended can be small but overall the testing is designed to gain insight and improve conversions and / or engagement.
#3 Start Testing
Google offers a free testing tool, Google Optimize, which uses the full power of Google Analytics. The free version is enough to get started with some simple yet impactful tests.
Lastly, you don’t have go it alone. Our Analytics team works with clients to develop, implement and report on web experimentation. For more information about how we can help, email us at firstname.lastname@example.org.