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Q: How do I track PDFs on my Website Using Google Analytics?

There are 2 solutions we frequently use when tracking PDF content on a website. They are:

  1. Virtual Pageviews. You may have minimal PDF content if you go this route and can essentially make a click on a PDF equal to a pageview in Google Analytics.
  2. Event Tracking. This is an ideal option for websites with multiple content types, and a lot of it. Be mindful when you are mapping out your Actions, Categories, and Labels.
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