A Great Client Conversation & A Path Forward



Sometimes I’ve found it’s helpful to “coach” a client on things like setting expectations or how to champion internally for additional resources. Sometimes clients coach me as well. Whether in person or on the phone, I’m always curious and learning.

The other day I was speaking with the owner of a company, a longtime client and we were revisiting their game plan for the 2nd half of the year. They are based here in South Florida and their clientele is heavily oriented to the travel and tourism industry. Needless to say, that’s been a tough spot down here over the past few months.

Ahead of the meeting I wasn’t sure what to expect in terms of his vision and expectations for the balance of the year. He shared that his business had been heavily impacted, but that things were beginning to pick up. He went on to explain that COVID-19 is a gigantic short-term setback, yet he also viewed it as an incredible opportunity to get ahead of his competition. I found his enthusiasm and optimism to be very powerful.

MoreVisibility is experiencing most clients ramping up their Paid spends again while trying to figure out the implications of the pandemic on their business. We’ve seen a significant interest in companies revisiting their SEO as well. A lesson that seems clear to everyone is that the world’s (businesses and consumers) reliance on the internet and digital commerce is as heavy as ever.

We look forward to continuing to help our clients align their Digital Marketing efforts to the current and anticipated future demand for their products and services. The path forward may be somewhat fuzzy at the moment, but keeping pace with the evolving conditions in your industry will be critical to staying ahead of your competition.

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