March/April 2022 Newsletter


Matt Crowley


Google began sending emails to GA4 users today announcing that they will be upgrading their GA4 properties’ attribution settings to use the data-driven attribution model on or after January 26, 2022. You can see the full message in detail and we’ll explain what this means and what (if anything) you should do about it.

Chuck Forbes


What is Google Performance Max? Should I Test It?

Emily Standley


Unless you’ve been living under a rock, it’s hard to ignore the flurry of news surrounding this highly popular app. For anyone who’s spent even a short time on the TikTok app will attest, TikTok is downright addictive, and gaining incredible momentum.

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