May/June 2022 Newsletter

Articles

Andrew Wetzler


MoreVisibility

Most people associate the term search engine optimization with keywords, but SEO goes well beyond incorporating keywords into website content. However, there are many off-site SEO factors that can influence whether search engines view your site as a trustworthy authority. To give your site the best chance at earning top-ranking slots, you will need to address both onsite and offsite SEO factors.

Laura Poklemba


MoreVisibility

Have you taken a closer look at or made changes to your website recently as many of us have done with aspects of our lives in this “post-pandemic” world? You may have low hanging fruit and not even realize it. Minor changes and quick updates can help give your website a renewed vibrance.

Anthony Gallegos


MoreVisibility

A landing page can be any page that someone lands on after clicking on an online marketing call-to-action. Landing pages are stand-alone pages from your website and are designed to market one specific item heavily and drive up the sales for it. This is just one example of what a landing page can be about. You can have a landing page to generate more leads by offering a free e-book, encourage a purchase by offering a coupon, or nurture a relationship by encouraging signups for a digital or live event.

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