The change from UA to GA4, the difference first-party data makes and new reporting is on the horizon for all.
If you own/operate an ecommerce business, the new year is a perfect time to give your ecommerce website the refresh that it needs. With the holiday season behind us, it is time to prepare for the year ahead.
Before GA4, a connection from Google Analytics to BigQuery was only available for those that paid for the Analytics 360 version. However, with GA4, a free connector was made available to all users, allowing Google to open BigQuery to all businesses.
Last year, I put together a list of my Top 3 PPC New Year’s Resolutions (for 2022). I find that by writing down my goals and adding details around how I can achieve them I’m able to do so. So, in that vein, I have mapped out my top 3 goals for 2023 below.
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