Topics Covered: Audience + Intent = Power.
Learn to use data to re-think the customer journey, and better identify and reach your ideal customers and clients, with Google’s advertising platforms’ advanced targeting options
Topics Covered: Find out the benefits of leveraging Google Analytics tracking, audience segmentation and custom dimensions to drive conversions. Then, how to utilize this data to create personas, build models and tests to offer each persona what they want to increase user experience and website performance.
Topics Covered: Discover what SEO strategies are needed to lead you to clicks, conversions, and clients. This session will shed insights on building a strong branded search presence and leveraging content mapping to drive users through your conversion funnels.