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With advances in tracking, artificial intelligence, and predictive technologies, Google’s platforms and network offer increasingly sophisticated options – both via Paid Advertising and Organic presence – to identify and reach your ideal customers and clients.
This webinar series features Google and MoreVisibility experts as they explore how to leverage Google to:
Available On Demand
Presented By: Mehr Grewal, Agency Development Manager, Google
Topics Covered: Audience + Intent = Power.
Learn to use data to re-think the customer journey, and better identify and reach your ideal customers and clients, with Google’s advertising platforms’ advanced targeting options
Available On Demand
Presented By: Theo Bennett, Analytics Evangelist, MoreVisibility
Topics Covered: Find out the benefits of leveraging Google Analytics tracking, audience segmentation and custom dimensions to drive conversions. Then, how to utilize this data to create personas, build models and tests to offer each persona what they want to increase user experience and website performance.
Available On Demand
Presented By: Matt Crowley, Senior Director of Optimized Services, MoreVisibility
Topics Covered: Discover what SEO strategies are needed to lead you to clicks, conversions, and clients. This session will shed insights on building a strong branded search presence and leveraging content mapping to drive users through your conversion funnels.