Topics Covered: Getting the most out of Google Analytics & Google Tag Manager, tips for accurate data collection, Universal Analytics: features and benefits, understanding performance with goals & goal values, and Ecommerce tracking for e-tailers and non-transaction-based websites.
Best For: Those seeking an introduction to or refresher on Google Analytics and Google Tag Manager.
Topics Covered: Breaking the last-click attribution cycle, understanding the real impact of your online marketing, understanding “assists”, decoding your users’ paths to engagement.
Best For: Those seeking a deeper understanding of how customers move through the purchase funnel and how all marketing efforts work together.
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