GOOGLE ANALYTICS BOOTCAMP: MASTER YOUR DATA

Experience the full value of your Google Analytics data with this 2-part complimentary webinar series. Join Google Analytics Certified Partner, MoreVisibility, for two complimentary webinars – available on-demand – that will empower you to take control of your website statistics and make meaningful, informed decisions about your marketing efforts.

Webinar 1

Building Your Tracking Foundation with Google Analytics & Google Tag Manager

Available On Demand

Presented By: Theo Bennett, Director of Analytics

Session will cover:

•  Getting the most out of Google Analytics & Google Tag Manager
•  Tips for accurate data collection
•  Universal Analytics – features and benefits
•  Understanding performance with goals & goal values
•  Ecommerce tracking for e-tailers and non-transaction-based websites

Webinar 2

Conquering the Attribution Problem: Multi-Channel Funnels

Available On Demand

Presented By: Theo Bennett, Director of Analytics

Session will cover:

•  Breaking the last-click attribution cycle
•  Understanding the real impact of your online marketing
•  Understanding “assists”
•  Decoding your users’ paths to engagement