Google Analytics tracking capabilities are continuously becoming more sophisticated. With advancements in identifying visitors across devices and opportunities for segmentation and complex data analysis, marketers can truly take a data-driven approach to decisions and strategy.
In this webinar, we cover:
- How to utilize Google Analytics to create personas
- Building models and tests to offer each persona what they want
- How to increase user experience and website performance
- And more
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Also in This Series
Part 1: Clicks, Conversions, & Clients: Leveraging Google’s Advertising Platforms to Transform Your Audience
Part 3: Clicks, Conversions, & Clients: Leveraging Search Engine Optimization to Transform Your Audience