
Theo Bennett
Analytics Evangelist
Google Analytics tracking capabilities are continuously becoming more sophisticated. With advancements in identifying visitors across devices and opportunities for segmentation and complex data analysis, marketers can truly take a data-driven approach to decisions and strategy.
In this webinar, we cover:
- How to utilize Google Analytics to create personas
- Building models and tests to offer each persona what they want
- How to increase user experience and website performance
- And more
Fill in the form to request the webinar recording.
Also in This Series
Part 1: Clicks, Conversions, & Clients: Leveraging Google’s Advertising Platforms to Transform Your Audience
Part 3: Clicks, Conversions, & Clients: Leveraging Search Engine Optimization to Transform Your Audience