Google Analytics 4 Takeover: Be Prepared

Presenters:

Theo Bennett

David Hinshillwood

With the current version of Google Analytics going away next year, the time to prepare and switch to Google Analytics 4 (GA4) is now. But GA4 is a completely different collection model and reporting system. It’s really like starting from scratch. Learn exactly what you need to do in this exclusive Digital Marketing GA4 Summit featuring Google and Partner Agency MoreVisibility.

What You’ll Learn

  • How to get started with Google Analytics 4 (GA4)
  • Ideas to avoid data loss when Universal Analytics is sunset
  • Top differences between Universal Analytics & GA4 and how to solve them
  • Tips for using Standard Reports and setting up Custom Reports in GA4
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