Fundamentals of Search Engine Marketing

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We will focus on the opportunities and challenges of paid advertising and how to achieve a continually improving ROI.

Topics to be covered include:

  • Essentials of Cost Per Click (CPC)
  • The vital role of landing pages
  • Traffic sources beyond Google
  • Advertising options in Social Media (Facebook, etc.)
  • Tracking performance with Google Analytics

Fill in the form for the on-demand version of our webinar and we will email you the link to the presentation.

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