Presenters:

Healthcare Digital Transformation Is Here and Now

The past year pushed every healthcare organization, even the holdouts, to fully embrace digital. Patients needed it and restrictions and challenges from the pandemic practically mandated it. In this webinar the Google team will share data and user behavior trends their Search Engine and Ad platforms are experiencing firsthand. Google’s unique insights provide a rare glimpse into the treasure trove of consumer insights actions and behavior online.

During the webinar, Google will share:

• Trends Google observed and recorded, as Covid-19 spread throughout the United States
• The influence of Seasonality within paid advertising
• How device usage and audience behavior shifts have impacted digital strategy
• Telehealth / Telemedicine: Will demand and interest continue forward?