Presenters:

Join Jay Schwedelson, President and CEO of Worldata and Andrew Wetzler, President of MoreVisibility as they share the latest email and digital marketing hacks.

Webinar content will include:

• SEO & SEM Tactics That Are Driving Conversions Right Now
• Google’s May Algorithm Update: Impacts & How to Adjust
• What Has Changed in Last 2 Weeks for B2B & B2C Email Marketers
• Best Days & Times to Send in These Changing Times
• What is Going to Change in July for Email Marketers

About Jay Schwedelson

As President and CEO of Worldata, Jay Schwedelson is responsible for driving strategic growth across all Worldata divisions. Under his leadership, Worldata has become the industry leader in acquisition marketing strategies, permission email marketing services and interactive advertising solutions.

Among his career achievements, Jay has been awarded the DMCNY Silver Apple and has been named to Crain’s 100 Top Industry Professionals for 10 consecutive years.  Jay is a leading email expert having keynoted over 25 major industry events.

Schwedelson was the driving force behind Worldata’s transformation from a traditional direct response media firm into an interactive leader.  He has launched divisions including SubjectLine.com, WebConnect and strategic consulting services which have spurred the company’s overall success as a digital marketing leader.

Schwedelson has served in many industry leadership roles. He served on the Board of Directors of the Data Marketing Association (DMA). He is a past Chair of the DMA’s List Leaders Group and founding member and past chairman of the DMA’s original Email Council. Schwedelson is also the past Chair of the DMA’s Annual Conference – &Then.  He is currently also serving his 11th year on the Board of Directors of Marketing EDGE.

Schwedelson is currently serving his 10th year on the Advisory Council at his alma mater, The University of Florida.

About Andrew Wetzler

Andrew co-founded MoreVisibility in October 1999. Andrew writes extensively on Search related topics in a variety of industry trade publications, is a member of MSN’s Search Advisory Council and is the Membership Chair of the Direct Marketing Association’s Search Engine Marketing Council. Prior to MoreVisibility, his background includes 10 years of Direct Marketing consulting where he taught organizations how to better utilize multiple channels to improve campaign performance. Andrew serves on the Board of Directors for Jambase.com. He holds a B.A. in Economics from Tulane University.