MoreVisibility White Papers

White Papers

Digital Marketing Best Practices and Guides.

7 Best Ways to Effectively Measure Social Media

7 Best Ways to Effectively Measure Social Media

Social media, social media, social media! It's all that anyone online is talking about these days. What people aren't talking about are ways to successfully measure their social media efforts.
In this white paper, you'll learn:

  • How to use tools like Google Analytics to track who comes to your site via a social media platform.
  • Ways to calculate goal conversion and ecommerce ROI from social media channels.
  • Techniques on how to segment your social media data by relevant dimensions and metrics.
  • Which free online tools to use for the best understanding of your influence in the social media landscape.
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