MoreVisibility White Papers

White Papers

Digital Marketing Best Practices and Guides.

How to Create an Effective Digital Marketing Strategy

Opportunities to target specific audiences are continuously increasing as Digital Marketing products are becoming more and more audience-centric. The digital landscape has changed from a few search engines and display networks to now include Social Media platforms, internet radio, video, algorithmic buying, and more. With all of these options available, how can a business decide what is right for them and which channels will be most effective?

This white paper covers topics such as:

  • Establishing a foundation by defining your marketing goals & budget
  • How to build and find your target audience
  • Identifying which channels are right for your business
  • Formulating a media plan
  • Monitoring performance and measuring results
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