Google Analytics Enhanced Ecommerce: A Guide to Simplify Tracking From Promotion to Purchase

Google Analytics Enhanced Ecommerce provides new insights into the effectiveness of your site-wide merchandising. While the benefits are great, the coding can be overwhelming. In this white paper, we will simplify the process by using a common visitor path — from promotion to purchase — to illustrate how the Enhanced Ecommerce collection method could be deployed.

Download our Enhanced Ecommerce Guide for information on:

• What’s new in Enhanced Ecommerce
• How to deploy the Google Analytics Enhanced Ecommerce Tracking Code
• A real world coding walk through of a typical client interaction with your site