Google’s Newest Version of Analytics GA-4

Google Analytics 4 (GA 4) is not an incremental or lateral change in Google Analytics, it is a major change and the end to Universal Analytics is scheduled for 2023. What does this new data model and collection type mean for your business? Learn more in this white paper, including:

  • What GA 4 is and how it works
  • How GA 4 is different than Universal Analytics
  • What to do to prepare for the shift from Universal Analytics to GA 4
  • And more

Download the free GA-4 Guide

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