How to Audit Your Company's Social Media Marketing Efforts

In a rush to establish a social media presence, many companies are making avoidable mistakes. This Whitepaper will review some of the most common missteps and explain how to develop a successful program.

Topics include:

• Making sure your profiles are well-branded.
• Best practices for repurposing content.
• Establishing the right tone and social persona for your business.
• Building relevant follower and fan bases.