How to Create an Effective Digital Marketing Strategy

Opportunities to target specific audiences are continuously increasing as Digital Marketing products are becoming more and more audience-centric. The digital landscape has changed from a few search engines and display networks to now include Social Media platforms, internet radio, video, algorithmic buying, and more. With all of these options available, how can a business decide what is right for them and which channels will be most effective?

This white paper covers topics such as:

• Establishing a foundation by defining your marketing goals & budget
• How to build and find your target audience
• Identifying which channels are right for your business
• Formulating a media plan
• Monitoring performance and measuring results