How to Create an Effective Digital Marketing Strategy

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Opportunities to target specific audiences are continuously increasing as Digital Marketing products are becoming more and more audience-centric. The digital landscape has changed from a few search engines and display networks to now include Social Media platforms, internet radio, video, algorithmic buying, and more. With all of these options available, how can a business decide what is right for them and which channels will be most effective?

This white paper covers topics such as:

  • Establishing a foundation by defining your marketing goals & budget
  • How to build and find your target audience
  • Identifying which channels are right for your business
  • Formulating a media plan
  • Monitoring performance and measuring results
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