Local and Mobile Search – Concepts for Future Success

While the goal of Search Engine Marketing may be to extend the presence of your company across the globe, it is also important to remember the value of local business. Incorporating local and mobile search advertising techniques into your current SEO and SEM strategies may yield greater ROI. In this White Paper, you'll learn:

• Whether local search is right for your business
• Keyword, linking and advertising suggestions
• Differences in mobile search user behavior
• Where to start and what to do now