Google Analytics’ Multi-Channel Funnels: A Beginner’s Guide to Conversion Attribution

In today’s multi-channel, multi-device world, it has become increasingly difficult for online marketers to identify where conversions come, how long it takes for a user to convert, and which channels play a role in the conversion process. Google Analytics’ Multi-Channel Funnels reports follow the users’ path to conversion and show how your marketing channels work together to create sales and conversions.

This beginner’s guide outlines the different reports available within Google Analytics to help bridge the knowledge gap in meaningful ways. Topics include:

  • Why Marketers need Multi-Channel Funnel reports
  • The Foundation of Attribution: Goals and UTM tracking
  • Top Multi-Channel Funnel reports to use
  • Understanding which attribution model is right for your business
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