Part One: Three Organic Traffic Reports from Google Analytics Every Marketer Needs to Know About

Measuring SEO results can be challenging. Are you struggling with understanding how your organic traffic comes to your site? Are you curious whether your organic visitors are converting into leads or sales? These three reports will help you better understand how Google Analytics can be used to analyze your search engine optimization efforts.

In this white paper learn about:

• Defining which search engines are driving organic traffic and whether that traffic is converting
• Identifying the value of branded and non-branded organic searches
• Understanding what keyword and page combinations are doing the best