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Digital Marketing Best Practices and Guides.

Paid Search Metrics Explained

Paid Search Metrics Explained

The formulas used in Search Engine Marketing (SEM) are not always easy to understand and there is quite a bit of jargon, which is common to many niche industries. When properly understood, the formulas can help an online marketer not only determine the success of their marketing campaigns, but also provide valuable insight for budgeting and planning with future campaigns.

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