Goal-Driven Social Tracking

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Social media marketing can take up a lot of resources and time, but is it working for your brand? Many marketers aren’t sure how to track their efforts accurately and effectively. Tips in this white paper will guide you on how to simplify your life – and your tracking – by specifically measuring the metrics that are key for achieving your goals.

Download this white paper and learn:

  • Six common primary goals of social media marketing
  • Recommended social metrics to track by goal
  • How to track these various metrics – in Google Analytics, Facebook Insights and Twitter Analytics, and
  • Three forms of social traffic all marketers should track
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