Remarketing Strategies & Opportunities for E-Commerce

The majority of your website traffic leaves your site without ever converting. But you can reengage these users, and drive them back to your site, by employing targeted remarketing campaigns on the web’s biggest advertising platforms, including Facebook and Google. And, thanks to the remarketing technologies available in these platforms, remarketing is easier, and more affordable, than ever before.

Done correctly, advertisers can reengage lost traffic, create personalized ads and drive ROI by employing the remarketing strategies outlined in this paper.


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