Social Media Advertising: Opportunities and Keys for Success

The data that social media platforms like Facebook have on their users is a goldmine for advertisers. With this data, and the targeting capabilities available through the social platforms, advertisers can find past and future customers with laser-like accuracy. This enables them to reach qualified users like never before, which leads to higher ROI and can drive customer retention.

In this white paper, we look at the best opportunities available for advertising in Facebook, Twitter, YouTube and LinkedIn, and offer strategies for success.