Blog Audit Checklist: A Step-by-Step Guide to Self-Evaluate Your Blog

Blogs can be used to increase brand awareness, engage your audience, promote product and service offerings, establish your brand as a thought leader, and more. Sometimes you’re so busy trying to maintain your blog that you forget to take a minute to examine its performance and make needed adjustments.

This step-by-step guide provides a detailed checklist to help you conduct an assessment of the health of your current blog and determine if it needs improvements. Topics include:

• Creating a better organized blog – for people and search engines
• Publishing content readers want and will like
• Maximizing your blog's role in your customer buying cycle
• Making your blog easier to manage