Don't Forget the Details: SEO and Usability for the Neglected Parts of Your Site

Search engine optimization is an ongoing, creatively rigorous, and often time-consuming process. In your efforts to perfect the SEO friendliness of your website, it's easy to lose focus of the smaller details that can often have big impacts on user experience and overall SEO. In this white paper, we explore:

• Alternate types of navigation and content
• Giving search engines and users what they want
• Video and image optimization
• SEO for PDFs, News, and Corporate information