SEO Refresher: Brush Up on the Fundamentals and Learn the Latest Tactics

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SEO has changed enormously over the years. It used to be that SEO meant satisfying some threshold for the search engines. Over time, it has become increasingly important to take a balanced, holistic approach with a continued focus on relevance and high quality user experience. As such, when you optimize your website, you must ask yourself: What do users want?

In this white paper, we provide up-to-date, best practice information for optimizing everything for the search engines and users, including:

  • Technical SEO
  • Mobile SEO
  • SEO for Images & Multimedia
  • SEO for Written Content
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