SEO has changed enormously over the years. It used to be that SEO meant satisfying some threshold for the search engines. Over time, it has become increasingly important to take a balanced, holistic approach with a continued focus on relevance and high quality user experience. As such, when you optimize your website, you must ask yourself: What do users want?
In this white paper, we provide up-to-date, best practice information for optimizing everything for the search engines and users, including: