The Online Marketer’s Guide to Google Search Console: Part I

Google Search Console (GSC), formerly Google Webmaster Tools, is a free service offered by Google and is designed to help online marketers monitor and maintain their website’s presence in Google Search results. Most often used by IT staff, SEO technical specialists and webmasters/developers, GSC houses many reports to help online marketers, in any role, understand how Google views your website so it can be properly maintained and optimized.

This guide covers the following topics:

  • Google Search Console Navigation Overview
  • Reports to help assess your Organic performance in Google
  • Identifying ways to address SEO considerations
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