Writing Effective Web Content

In the age of the social web, effective web content is the key to reaching and growing your audience. As much as there is an art to writing effective content, there's also a science to targeting the right customers with the right content.

Before you even begin to create your content, it is important to know precisely who you are trying to reach, what they want, and what kinds of content will be most effective in reaching them.

This White Paper will discuss:

• The various tools for assessing what your audience needs
• Strategies for developing credibility with your audience
• Tips for writing web content that your audience will be able to find, read and absorb