CAST Lighting – Increased Organic Traffic and Launched Popular Blog


  • "Outdoor lighting low voltage" Targeted Keyword Traffic Increased by 192.86%
  • "Low voltage outdoor lighting" Targeted Keyword Traffic Increased by 152.35%

CAST Lighting is a premier manufacturer of Low Voltage Landscape Lighting fixtures, transformers, wire and other outdoor lighting system components.  In May 2009, CAST Lighting partnered with MoreVisibility to increase their presence within the search engine results pages, particularly the organic results.

Through this partnership, MoreVisibility’s team guided CAST Lighting on the changes necessary to enhance their presence within the organic search engine results. These recommendations ranged from improved keyword targeting to technical and coding changes.

“After a comprehensive discovery and bidding process that included numerous SEO firms both large and small, we signed on with MoreVisibility because we were so impressed with the knowledge of their staff, their robust project management process and their proven results.”

 Steve Parrott, Communication and Marketing Director of CAST Lighting


Only a few months after the recommendations were provided to CAST, there have been tremendous results for many of their important keywords.

The numbers below show the percentage increase in traffic to the site from the following keywords (when comparing August and September to the previous two months of data):

Landscape lighting – 35.59% 
Low voltage outdoor lighting – 152.35%
Outdoor lighting low voltage – 192.86% 
Landscape lighting fixtures – 11.98%

“I’m not surprised that our rankings have increased so dramatically – the MoreVisibility staff worked incredibly hard. Their programmers and SEO experts dissected every part of our 1000+ page website and generated dozens of suggestions involving changes to our code, structure and content. They guided me every step of the way and were exceptional communicators and educators. I’ve collaborated with many technology firms on major projects and none of them have met my high standards with such competence.”

 Steve Parrott, Communication and Marketing Director of CAST Lighting

Knowing the search engine optimization (SEO) benefits of adding a blog to the website, CAST also hired MoreVisibility to implement the blog on their behalf ( This blog serves as a hub to promote CAST’s recent venture into social media and to serve as a resource for their different audiences including homeowners, distributors, installers and specifiers.  The blog has been on the site for only a few weeks and has already received hundreds of visits.

“MoreVisibility’s creation of our blog was like icing on the cake. Not only does it function to perfection, it has generated authentic enthusiasm among our staff and customers, and become our gateway to the social media networks. MoreVisibility continues to generate ideas to improve our online presence and I have no doubt that our company will continue to benefit from their help.”

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