CI Medical – Increased Their Organic Presence

Objectives:

CI Medical, a premiere pad printing company for the medical device and diagnostic industry, partnered  with MoreVisibility with the goal to increase their organic presence within the search engines.

MoreVisibility was tasked with the objective to discover areas on CI Medical’s website that required improvements to enhance the site’s visibility within the organic search results. MoreVisibility then implemented the necessary changes on behalf of the CI Medical team.

Solutions:

Keeping in mind CI Medical’s goals and target audience, the MoreVisibility Natural Search team:

•  Analyzed the website and identified the site’s need for refined keyword targeting and content  optimization.
•  Conducted keyword research to identify appropriate keywords to drive relevant traffic to the most  suitable pages of the site.
•  Optimized the content and meta data based on the keyword research, ensuring that the content remained informative, compelling for the reader, as well as optimal for the search engines.

Throughout the course of the program, positioning of the site’s pages in the search results were  utilized as one way to measure progress. Position reporting began prior to implementing changes to the website and was utilized after the changes were made to monitor improvements.

Results:

Within a few months after implementing the optimized content and meta data, they achieved first page positions in Google, Yahoo, and MSN for many top keywords.

Morevisibility successfully helped enhance CI Medical’s rankings within the search engines. Within a few months after implementing the optimized content and meta data, they achieved first page positions in Google, Yahoo, and MSN for many top keywords. CI Medical benefited from a combination of  enhanced visibility and reduced marketing costs, which delivered one of their busiest years in 2008!