Wentworth Military Academy - Client Success Spotlight


  • SEO
    Improvements to SEM and SEO Efforts

Speaking with Wentworth Military Academy

For 127 years, Wentworth Military Academy and College, the Midwest’s premiere military and preparatory school, has provided its students and families excellence in college preparatory education through its unique success programs. Located in Lexington, Missouri, Wentworth provides an exceptionally positive, safe environment for young men and women grades 9-14. Wentworth, https://wma.edu/, offers a college-preparatory education that mixes academics, athletics, extra-curricular activities, Junior ROTC and community service to form a well-rounded, character-building education. Wentworth is also one of five Military Junior Colleges in the nation that prepares young men and women for service to their nation as Army officers through its Senior ROTC commissioning program.


Before we started with MoreVisibility we knew instinctually that Search Engine Optimization was critical in today’s world, but we didn’t know where to begin nor did we understand the finer details of the work involved. Our first experience with MoreVisibility was a free report. At the time we didn’t know enough about SEO to gauge the results of that report, but we were confident MoreVisibility offered the solutions we needed for a successful site.

Now we’re in our third year of partnering with MoreVisibility and our work with them has been based on their proactive, team model. They are constantly making suggestions and discussing improvements for our SEM and SEO efforts so we get the most benefit from the program. MoreVisibility has shown us demonstrable results – working with MoreVisibility is like the security and comfort of having a great broker managing your portfolio; with them we know our site is in capable hands.

MoreVisibility’s work isn’t just about optimizing your site or your campaigns. The most interesting part about it, is that it’s also about words and perceptions. The program forces you to delve in and think about how your potential clients would articulate their needs in online searches and adjusting the site and campaigns to match those words and perceptions. It’s not just technology and math and algorithms and mechanics, it’s also about semantics and pre-thinking your client. It’s like exercise. MoreVisibility motivates us like a trainer to keep us ahead of the curve by challenging us to think like our clients and keep adapting and growing.

Wentworth Military Academy


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