Closet Couture allows Members to upload photos of their clothes, mix and match them with items on their site, and receive virtual consultations from professional stylists. This fall, they are launching a marketplace where members will be able to sell their clothes, as well as demonstrate how they should be worn — just like dressing a mannequin in a department store. Take a look at the company’s recent profile feature within INC Magazine.
Closet Couture partnered with MoreVisibility to help understand current site trending, analysis and to get the most out of the data provided to them by their analytics platform, Google Analytics.
The goal was to conduct a full audit/review on their implementation of Google Analytics, to ensure the reporting was accurate and consistent with actual site traffic and performance. We also were chartered with aiding the client to understand the full scope of website visitors including, interaction on their site and member registrations.
With the assistance of MoreVisibility, Closet Couture understood invaluable data on social media visitors, while helping to ensure the website data they were relying on was accurate. “As an entrepreneur that is creating a growing internet company, understanding how users interact with our site was crucial. MoreVisibility helped us fill gaps in our online strategy which we have implemented with a great deal of success”, says Chris Elia, CEO.
Through our analysis, MoreVisibility assisted Closet Couture to identify users that came to their site from Facebook were some of the best performing, by producing the highest results and increasing their page loyalty.
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