Dr. Michael Pearlman - Created a Clean, Conversion-focused mini-site for SEM Campaigns


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    Lead Increased by 1,000%


Dr. Michael Pearlman is a well known Boston area psychiatrist and Personal Life Strategist who has dedicated his professional practice to helping others overcome their addiction to alcohol. As a leading practitioner of Alcohol Cessation Therapy; Dr. Pearlman had a vast, informational website which garnered good organic traffic but lacked a strong call to action for a paid search campaign. Consequently the client’s early forays into SEM were fruitless. MoreVisibility was tasked with the following objectives:

•Work with key consultants to help shape a clean, conversion-focused mini-site for SEM campaigns
•Drive qualified traffic to a conversion via a carefully-crafted, local and national campaign; while increasing the quality of the prospective patients.


  • Drawing on our nearly 10 years of paid search campaign management, MoreVisibility’s team recommended changes to content and page structure – including the addition of a strong call to action on every page of the new mini-site.
  • MoreVisibility provided key consultation to ensure a clean appearance and an easy and rewarding User Experience for the new mini-site.
  • MoreVisibility Google Certified Campaign Managers reshaped the campaign to maximize the reach and budget while improving the quality of the leads.


MoreVisibility Increased the quality of the leads from prospective patients while simultaneously increasing the quantity of leads by over 1,000% with the same marketing budget.

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