A family life insurance company sought MoreVisibility’s help to improve customer education and engagement. The company wanted a strategic plan to increase awareness for its products via content that told a succinct story using emotions, humor, and fact-based policy information.
MoreVisibility constructed a holistic Content Strategy with cohesive, cross-channel deployment, focused on:
After 12 months, data showed a lift in blog traffic and engagement, as well as a significant decrease in CPC. Specifically:
Through a customer-centric content strategy, expert copywriting, unique creative design, and targeted Facebook advertising, MoreVisibility increased organic presence, traffic, engagement and policy signups for the client.