Fickling & Company – Achieved Better Organic Performance Via Longterm SEO Program


  • 42% Increase in Organic Site Visits
  • Increased Number of Inquiries by Over 21%
  • Online Website Page View Increased by 40%

Established in 1939, Fickling & Company is a regional real estate and development firm located in Macon, Georgia. They provide both commercial and residential real estate services throughout the middle Georgia Area. Fickling & Company is a highly respected real estate leader and employs an expert staff providing real estate advice and support to assist you in finding the commercial property, home, condo, or vacation property you are seeking.


MoreVisibility initially began our relationship with Fickling & Company in May of 2004. We have worked together on many aspects of online marketing initiatives over the past 5 plus years, ranging from Search Engine Marketing (SEM) to Local Business Submissions and are now focusing solely on Search Engine Optimization (SEO).


This year, MoreVisibility was tasked with the following objectives:
Help guide and educate Fickling & Company through the process of achieving more organic visitors to the site and improving their overall organic presence.


  •  MoreVisibility’s SEO Engineers conducted a comprehensive Keyword Research and Recommendations Analysis, in an effort to optimize the site for the targeted keywords and better promote relevancy for those keywords.
  •  Simultaneously, we completed a comprehensive Optimization Review to determine how Search Engine Friendly the site is, as well as identify any potential issues that have hindered from garnering positive organic rankings within the search engines.
  •  Our team provided very detailed feedback and a customized action plan to help improve the site from an organic perspective, while adhering to a white hat approach, which closely follows all of the guidelines set forth by the search engines.


Fickling & Company successfully achieved over the past 6 months increase in organic visitors, page views, inqueries and decreased their bounce rate.

Fickling & Company has successfully achieved the following over the past 6 plus months:

  •  Increased the amount of organic visitors to the site by almost 42%
  •  Decreased the bounce rate by over 10%
  •  Increased the number of page views by almost 40%
  •  Increased the number of inquiries by over 21%

“When we began a project to redesign our website and launch additional sites we had everything we needed, except someone to help us connect our customers to our online presence. MoreVisibility filled in that missing piece to our team. With their assistance we have increased our visibility and our connections to the market.”

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