Fulfillment Works – Leads increased over 28% from last year
Results
Leads Increased by 28%
Conversion Rate Increased by 15%
Fulfillment Works, a full service end-to-end fulfillment company (B to B), sought to increase their online presence through Social Media and an updated SEO approach. The goal of the campaign was to:
Increase brand presence and visibility
Increase leads through the website
Solutions:
LinkedIn Company Page to increase presence via Social Media
Search Engine Optimization Program to update on page content and site usability
Updated keyword focus
New design and layout features
Technical updates and redirection analysis
Implementation of on-site blog
Keyword targeted weekly blog posts
Updated Google Analytics Tracking
Event Tracking added to site elements
Goal conversion tracking through form fills
Results:
Since the strategy was implemented, Fulfillment Works has seen increased leads as well as conversion rate increase.
The results included:
28 pages rank within top 5 of Google and Bing search results for targeted keywords
Leads from March 1st – May 31st have increased over 28% from last year
