IEEE is the leading professional association for the advancement of technology. Through their marketing efforts with MoreVisibility, they wanted to increase the number of quality leads coming through their paid search campaigns. MoreVisibility’s objectives were to:
According to Google Analytics, after two months of running CPC traffic on LinkedIn, IEEE’s goal conversion rate for this channel was almost three times that of the overall site average. In addition, the bounce rate for all traffic coming from LinkedIn was 10% lower than that of the average for all traffic sources to the site. By getting in front of a targeted audience, IEEE and MoreVisibility were able to produce a highly converting campaign from a brand new source of traffic.
“I have a great relationship with my MoreVisibility team. Our calls are productive and the frequent communication helps us to work together to come up with new ideas, like this new source of traffic from LinkedIn.”