In 2019, MoreVisibility and NYU Langone Health developed a strategy to increase online appointments through both an operational and SEO standpoint. The NYU Langone Health team worked with leadership to get the business support to open doctors’ schedules on the website, so patients could make online appointments.
MoreVisibility and NYU Langone Health collaborated closely to optimize the doctor search tool for patients. Content was optimized by MoreVisibility’s SEO team to promote the ability to schedule appointments online, growing the client’s Organic presence for key search terms.
The outcome of executing this strategic and focused approach, was a tremendous increase in both the Organic traffic to, as well as mobile click to calls (taps) from, the Find a Doctor webpage. This 10x lift in SEO traffic and resulting surge in patient inquiry calls, was derived over a period of less than three months.