Injury Research Center within the Children’s Hospital of Philadelphia Sees 99% Increase in Organic Traffic following MoreVisibility Technical Optimization Strategy Implementation


  • A 99% overall lift in Organic web traffic
  • An increase in New Users of 117%
  • An increase in Pages per Visit by 17%


The Center for Injury Research and Prevention (CIRP) is a multidisciplinary group of behavioral scientists, clinicians, epidemiologists, biostatisticians, engineers, public health practitioners, and communications professionals at the Children’s Hospital of Philadelphia (CHOP) Research Institute. CIRP is dedicated to translating research into action to keep children, teens, and young adults safe from injury. They offer evidence-based information, resources, and tools from CHOP’s injury prevention experts across all of their pediatric injury research priorities: Teen Driver Safety, Child Passenger Safety, Pediatric Biomechanics, Post-injury Care and Recovery, Violence Prevention, and Digital Health.


Understanding that the website had recently undergone a design facelift, the client wanted to ensure that the website was healthy from a technical SEO perspective and that the targeted keywords throughout the site were the most relevant and appropriate for their audience in order to be visible in Organic search results.

The Solution

After conducting a thorough review, the MoreVisibility team defined a strategy which included the following:

  •  Site-wide keyword and page-matching
  •  Content optimization to ensure that all pages of the website were representative of the offerings available
  •  Site-wide technical SEO updates


Within 12 months of implementing MoreVisibility’s recommendations, the CIRP website has seen positive movement relating to Organic traffic. These include:

  •  A 99% overall lift in Organic web traffic
    •  67% uptick in traffic from All Sessions
  •  An increase in New Users of 117%
  •  An increase in Pages per Visit by 17%
  •  An increase in Average time on site of 47%

MoreVisibility continues to provide CIRP with technical SEO support and guidance as well as continued optimization around targeted keywords.

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