NeoStrata Company, Inc. – Increased ROI for Paid Search
Results
Revenue Increased by 45.72%
Cost Per Conversion Decreased by 34%
Objective
NeoStrata and MoreVisibility’s interactive marketing partnership began in 2009. The dermatologist-developed skin care company sought assistance in the management of their PPC initiatives. Key focus areas were:
Higher ROI for Paid Search channel
Increased brand awareness
Ability to stand out against competing brands
Solutions
Client identified focus product lines and MoreVisibility structured efforts to ensure visibility and appropriate budget allocation
Worked with client to ensure required tracking pixels were implemented on website
Expanded strategies beyond keyword Search
Contextual Display
Remarketing
Product Listing Ads
Ongoing optimization and testing of text ad copy
Identified messaging that lead to higher CTRs and transactions
Identified underperforming ads that did not resonate with audience
Collaborated with client’s design team on best strategy and practices for image creative
Implemented campaign tactics that ensured ads did not display on undesired websites or for irrelevant keyword searches
Delivered value proposition via various ad formats
Whitelisted NeoStrata into exclusive betas offered to MoreVisibility clients
Results
Since implementation of the strategy, their paid search results have seen an increase in order value and decrease in cost per conversion.
