Lippincott Williams & Wilkins (LWW) is a leading international publisher for healthcare professionals and students with nearly 300 periodicals and 1,500 books in more than 100 disciplines publishing under the LWW brand. LWW is part of Wolters Kluwer Health, a leading global provider of information, business intelligence, and point-of-care solutions for the healthcare industry.
NursingCenter.com was created in 1986 as an electronic Bulletin Board Service to help spread clinical information to nurses in rural areas who would otherwise not have access to the latest journals and technology.
The site has evolved over time and now provides a wealth of clinical and professional resources. Understanding the importance of a quality web design, Lippincott’s Nursing Center partnered with MoreVisibility to update their taxonomy and the look and feel of their site.
The new design of NursingCenter.com provides functionality, a positive user-experience and was developed with SEO in mind. MoreVisibility’s Design and Development team assisted with planning the organization of the new updated website with custom design, development and functionality.
Before and after photos are shown below.
The Previous Lippincott’s Nursing Center Website:
The New Lippincott’s Nursing Center Website:
The “facelift” of www.nursingcenter.com illustrates how slight changes in design, navigation, and functionality can add tremendous value to an organization. Keeping within the brand, MoreVisibility was able to meet Lippincott’s goals and vision for a fresh, updated feel to their existing website, creating an optimal user-experience and additional SEO benefits.