Becker’s School Supplies Sees 145% Social Media Brand Engagement Lift with MoreVisibility Strategy
21% Increase in Visits to the Website
145% Increase in Facebook Page Likes
27% Increase in Ecommerce Revenue
In an effort to increase online user engagement, Becker’s School Supplies, a distributor of early childhood learning materials and elementary school supplies, sought to expand its social media marketing strategy. MoreVisibility developed a unique plan to appeal to the brand’s audience, and collaborated with them to create innovative content to achieve these goals.
To acquire a deeper understanding of audience behavior and demographics, MoreVisibility:
Examined existing social media tools and analytics data
Developed a comprehensive social media strategy based on:
Identifying and defining audience interests and social media usage behavior.
Defining the “right” social channels to reach Becker’s audience.
Developed textual content and curated all design and video assets, such as:
Measured and tracked engagement and other KPIs over time
Since implementation of the strategy, the social media channels have proven to be a profitable source of web traffic.
The collaboration between MoreVisibility & Becker’s has resulted in:
In-Channel Engagement Improvements:
145% increase in Facebook Page Likes
67% increase in Facebook Organic Post Reach
18% increase in Average Daily Impressions on Pinterest
12% increase in Average Daily Viewers on Pinterest