Becker’s School Supplies Sees 145% Social Media Brand Engagement Lift with MoreVisibility Strategy

Objectives

In an effort to increase online user engagement, Becker’s School Supplies, a distributor of early childhood learning materials and elementary school supplies, sought to expand its social media marketing strategy. MoreVisibility developed a unique plan to appeal to the brand’s audience, and collaborated with them to create innovative content to achieve these goals.

The Solution

To acquire a deeper understanding of audience behavior and demographics, MoreVisibility:

•  Examined existing social media tools and analytics data
•  Developed a comprehensive social media strategy based on:
  •  Identifying and defining audience interests and social media usage behavior.
  •  Defining the “right” social channels to reach Becker’s audience.
•  Developed textual content and curated all design and video assets, such as:

  
   

•  Measured and tracked engagement and other KPIs over time

Results

Since implementation of the strategy, the social media channels have proven to be a profitable source of web traffic.

The collaboration between MoreVisibility & Becker’s has resulted in:

In-Channel Engagement Improvements:

•  145% increase in Facebook Page Likes
•  67% increase in Facebook Organic Post Reach
•  18% increase in Average Daily Impressions on Pinterest
•  12% increase in Average Daily Viewers on Pinterest

Overall Onsite Improvements (All Traffic):

•  21% increase in Visits to the website
•  27% increase in Ecommerce Revenue